Kansas State was smacked in the mouth, took a punch to the gut, staggered to a 14-0 deficit before bouncing off the ropes by scoring the next 17 points.
That was in the first half when K-State trailed Oklahoma just 23-17.
But in the third stanza, the Sooners pounded the Wildcats into submission scoring 28 unanswered points in the first 15:38. OU snapped the ball 17 times for a 15-yard per play average. Ten of the plays went for at least 10 yards.
Going the other direction, K-State managed just 28 yards on 18 third-quarter snaps and was forced to punt into the wind three times.
Final score: Oklahoma 58, K-State 17.
"Right now my thoughts are ‘Just forget about it'. We were not ready to play and we got beat badly and nobody wants to lose like that," said receiver Tyler Lockett.
Tysyn Hartman added, "Basically, we just could not get stops on defense and the offense could not move the ball. We just played terrible football the second half."
Head coach Bill Snyder was not disagreeing with his players.
"We couldn't move the ball and we couldn't stop them," Snyder said of the pivotal third quarter and second half where the Wildcats gained just 32 yards on 28 plays. "It was pretty simple. Every one of our victories has been a team victory, and this was a team loss. We struggled on both sides of the ball."
To the score, Snyder said, "I did a miserable job in getting our football team ready to play, and that's factual."
These numbers are also factual:
• OU had 690 yards in total offense – 520 passing, 170 rushing
• OU completed 37 of 50 passes with five going for TDs
• OU converted 7 of 10 third-down plays into first downs
• Landry Jones passed for 505 yards; Ryan Broyles caught 14 passes for 171 yards
• OU scored seven quarterback sacks, K-State had none
"They picked up the blitzed that we ran so we had to rely on coverage and it wasn't very good," Snyder said of KSU's pass defense.
The Sooners opened the game much like it did the third quarter zipping to a two-touchdown lead on the first 17 plays in the game, 10 of which went for at least 10 yards. OU's Jones completed passes for 129 yards in the two drives, which included one 11-yard TD pass to DeJuan Miller.
The Sooners, however added the final nine points on the half on a second TD pass by Landry, plus a 53-yard field goal with 0:00 showing on the clock for a 23-17 Sooner lead.
While hitting a 53-yard field goal, KSU's Anthony Cantele missed on a 25-yard attempt in the second quarter. The Wildcats also gave-away three points at the end of the period when Josh Hubert fumbled inside of 30 seconds that resulted in a 53-yard field goal by Mike Hunnicutt. That's a six-point swing in a first half that ended with OU leading by six, 23-17.
On the two plays, Snyder said, "At the end of the day, it doesn't make any difference. Maybe it would have sent a spark into the locker room, but … " Snyder added, "We still had an opportunity, but
I'm not confident that we went to the field at the beginning of the ballgame mentally ready to play."
Then came the total collapse of the second half when the Wildcats totaled just 32 yards, which included just 4-of-9 passing and a total of seven sacks.
"We knew we were going to throw it, they knew we were going to throw it, people on TV knew we were going to throw it, so it gave them the chance to pin their ears back and come after us, and that's exactly what they did," said the Wildcat coach. "We were bad." The 58 points were the most scored on K-State since a 66-14 loss at Texas Tech in 2009, and the most points scored on K-State in a game at Bill Snyder Family Stadium since a 58-35 loss to the Sooners in 2008.
On how the Wildcats might handle the loss heading into next week's game with No. 3 ranked Oklahoma State, Snyder offered, "I would like to think we have tough-minded young guys who know how to deal with success and with failure."
Overall Snyder said, "We didn't do what we needed to be able to do and we're not as good as some might want to think, and Oklahoma is a lot better than some people want to think."